VINCO

One fold. An entire language.

Jewellery, identity and store grow from the same gesture. The piece fills the screen; the campaign shows how it meets the body.

My role

Concept, collection design, identity, campaign and development

Project status

Concept store · product exploration · simulated checkout

The jewellery opens the experience. Three views bring together form, detail and body.

Behind the project

The starting point

Presenting jewellery requires communicating form, finish and proportion. The campaign also needed to keep Maia Ventura recognisable in a brand distinct from her original project.

The design decision

An object-catalogue opening alternates piece, detail and body. Geometric type and restrained captions let the material lead. Original portrait and campaign sit side by side to make Maia’s continuity visible.

What was built

Eight pieces, finish variants, a sizing guide, filters, unavailable states, a persistent bag and demonstration purchase. Maia Ventura and Nara Azevedo feature in a campaign with consistent jewellery across views.

02Size, finish and availability accompany the choice.

03Maia Ventura: original portrait and new campaign. The same face across different worlds.

04Jewellery exploration continues by touch, with direct access to purchase.

05A readable purchase review, with demonstration prices and conditions.

Image credits

Concept photography generated with AI, directed and reviewed by Victor Herbst. Screens show the implemented project.

Fictional portfolio project. Depicted brands, people and operations are concepts. Illustrative imagery.

IdentidadeJoalheriaCampanhaE-commerce

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