Understand
Context comes first: who will use it, what needs to happen and where the experience tends to fail.
Victor Herbst / About
The work is personal.
So is the care.
I’m Victor. I like to understand before I design.
My path runs through English teaching, linguistics and product development. I have taught languages since 2020. An interest in how people understand an idea has become increasingly central to my work with interfaces, content and brands.
Today, I connect art direction and implementation. I can build a brand identity, turn an operation into a platform or take care of a website from content to code. I enjoy projects where a good visual decision also improves the experience.
This portfolio includes independent products and clearly labelled concepts. Concepts are a space to show the complete work: build a world, solve its details and make the experience work.
LinkedInHow I work
Give it form
Identity, content and interface are designed together. Decisions must work beyond a presentation.
Build and verify
Implementation, flow testing, mobile, keyboard access and loading behaviour are part of the delivery.
Language & research
A perspective shaped elsewhere.
My involvement in FrameNet and natural language processing research, including Data to Stop GBV, informs my interest in context, meaning and responsibility when building tools.