The starting point
The energy of a poster needs to carry onto the screen without getting in the way of finding a film, a time or a venue.
Cultural identity · Programme
Portfolio concept · 2026RASANTE
A poster becomes a meeting place.
Cinema and visual arts find a street-level identity. The programme lets visitors assemble their own festival, keeping their choices after the visit.
My role
Concept, identity, typography, art direction and development
Project status
Fictional festival · persistent itinerary · simulated booking
Behind the project
The design decision
Cut stencil letters, a reading serif and shifts in scale create two voices. The programme uses one row per activity; the itinerary identifies overlaps before a demonstration booking.
What was built
Twelve activities over three days, venue and format filters, activity pages, a browser-saved itinerary and conflict resolution. Vector identity, posters, signage and an illustrative ticket complete the system.
Image credits
Concept photography generated with AI, directed and reviewed by Victor Herbst. Screens show the implemented project.
Fictional portfolio project. Depicted brands, people and operations are concepts. Illustrative imagery.
IdentidadeTipografiaProgramaçãoUX/UI
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