The starting point
A creator, three destinations and a clothing label could easily become three disconnected websites. The challenge was to unite them while keeping a distinct rhythm for each experience.
Identity · Editorial · E-commerce
Portfolio concept · 2026One person. An entire world.
Travel, food and fashion connected through a personal identity. From the first photograph to the last step of a purchase, every detail speaks the same language.
My role
Concept, identity, art direction, content and development
Project status
Functional concept · simulated checkout
Behind the project
The design decision
A typographic signature leads the navigation; pink, green and lime carry through the editorial and store. The same persona and garments appear in campaigns and product pages. Photography leaves room for storytelling.
What was built
Complete travel journals, food stories, six garments, filters, size selection, a persistent bag and a PDF media kit. Shopping is an explicit demonstration with no charge.
Image credits
Concept photography generated with AI, directed and reviewed by Victor Herbst. Screens show the implemented project.
Fictional portfolio project. Depicted brands, people and operations are concepts. Illustrative imagery.
Next.jsDireção de arteE-commercePT-BR
Your project could be next
Ready to make it happen?
Next project