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Identity · Packaging

Portfolio concept · 2026

Forno da Lia

Homemade. With a name, warmth and presence.

A one-person home bakery. An identity that fits the routine and budget of the person doing the baking.

My role

Concept, lettering, identity, photography and print materials

Project status

Identity concept · applications and vector artwork

A simple box. A lasting impression.

Behind the project

01

The starting point

The brand needs to be recognisable without expensive boxes or processes that are difficult to reproduce at a small scale.

02

The design decision

Expressive lettering, a hand-drawn motif and direct colours. The same vector logo appears on labels, cards and digital materials. Packaging starts with a standard white box.

03

What was built

A brand system, logo variants, labels, cards, an order menu and a digital presence. An identity designed for everyday use.

The brand and its variants, always using the same artwork.
02The brand and its variants, always using the same artwork.
Practical materials for a small operation.
03Practical materials for a small operation.
From a label to a mobile order.
04From a label to a mobile order.
Image credits

Concept photography generated with AI, directed and reviewed by Victor Herbst. Screens show the implemented project.

Fictional portfolio project. Depicted brands, people and operations are concepts. Illustrative imagery.

BrandingLetteringEmbalagemSVG

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