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Art direction · E-commerce

Portfolio concept · 2026

AVESSO

One collection. Many angles.

Contemporary fashion with an editorial storefront and straightforward shopping. The garments stay in focus in every frame.

My role

Brand, campaign, art direction and development

Project status

Concept e-commerce · simulated checkout

Collection campaign.

Behind the project

01

The starting point

Balance an expressive campaign with the clarity people need to choose a size, compare garments and shop.

02

The design decision

Heavy display lettering opens the campaign. The catalogue keeps prices and sizes close to garments; size choices carry into product pages and remain in the URL. Campaign and product views keep the same designs.

03

What was built

Four garments, product pages, a size guide, unavailable states, a persistent bag and simulated checkout.

An editorial storefront with product-led navigation.
02An editorial storefront with product-led navigation.
Image, details and size selection in the same flow.
03Image, details and size selection in the same flow.
A catalogue that stays readable on mobile, with sizes beside each garment.
04A catalogue that stays readable on mobile, with sizes beside each garment.
Summary, shipping and total are explicit before the demonstration confirmation.
05Summary, shipping and total are explicit before the demonstration confirmation.
Image credits

Concept photography generated with AI, directed and reviewed by Victor Herbst. Screens show the implemented project.

Fictional portfolio project. Depicted brands, people and operations are concepts. Illustrative imagery.

Next.jsE-commerceDireção de arte

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