The starting point
Organise specialties and treatments without a cold catalogue or exaggerated medical claims.
Identity · Service website
Portfolio concept · 2026NÍTIDA
Clarity from the first contact.
A fictional ophthalmology clinic with an approachable, clear journey. Care starts with the way things are explained.
My role
Identity, content, art direction and development
Project status
Concept website · demonstration appointment request
Behind the project
The design decision
Close photography, editorial typography and approachable explanations. Filters help visitors find a specialty; a step-by-step process explains the consultation and leads to a request.
What was built
Six specialties, treatment exploration and a demonstration appointment request. No invented credentials, professionals or testimonials.
Image credits
Concept photography generated with AI, directed and reviewed by Victor Herbst. Screens show the implemented project.
Fictional portfolio project. Depicted brands, people and operations are concepts. Illustrative imagery.
Next.jsUXBranding
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